# MCANIX

> Marketing Systems for Hands-On Industries. Marketing systems for roofing, HVAC, plumbing, electrical, remodeling, and manufacturing. Texas-built. Revenue, not vanity.

## Company facts

- MCANIX is a Texas-based marketing and software company for hands-on industries: roofing, HVAC, plumbing, electrical, remodeling, auto repair, landscaping, and manufacturing.
- Co-founders: Owen Nixon, Tyndall McNamara, and Anwar Mirza.
- Verifiable claims we publish (and the only ones): 20+ projects delivered across Texas; 15+ years of the founding team's combined experience across marketing and software (our three co-founders, named on /about — this is not a claim about how old MCANIX is); a 4.9-star rating across our founders' client work; 0 long-term contracts (cancel anytime).
- Every number on the site links a primary source or names our own measurement with its date. Author entity: https://mcanixsolutions.com/author/owen-nixon

## Services

- [Roofing marketing](https://mcanixsolutions.com/services/roofing): Roofing marketing built around Texas storm season: SEO, Google Ads, storm-response pages, and TDI-compliant messaging. For roofers doing $2M-$50M.
- [HVAC marketing](https://mcanixsolutions.com/services/hvac): HVAC marketing tuned to the Texas heat cycle: summer surge capture, shoulder-season SEO, and Google Ads that follow the 100-degree days. $2M-$50M shops.
- [Plumbing marketing](https://mcanixsolutions.com/services/plumbing): Plumbing marketing for Texas: freeze-event readiness, hard-water service angles, TSBPE-aware content, and SEO that books emergency calls first.
- [Electrical marketing](https://mcanixsolutions.com/services/electrical): Electrician marketing for Texas: TDLR-licensed positioning, aging-home rewiring demand, EV and panel work, and SEO that wins the jobs you want.
- [Remodeling marketing](https://mcanixsolutions.com/services/remodeling): Remodeling marketing for Texas: portfolio-first websites, project-value SEO, and lead filtering that attracts $50K+ projects, not tire-kickers.
- [Automotive marketing](https://mcanixsolutions.com/services/automotive): Auto repair shop marketing for Texas independents: Google Business Profile, reviews, local SEO, and websites that out-convert the dealership down the road.
- [Landscaping marketing](https://mcanixsolutions.com/services/landscaping): Landscaping marketing for Texas crews: spring-peak SEO, drought-aware service angles, and ads that fill the schedule before the season starts.
- [Manufacturing marketing](https://mcanixsolutions.com/services/manufacturing): Manufacturing marketing for Texas shops: spec-driven SEO, RFQ-generating websites, and content that speaks to engineers and purchasing, not clicks.
- [GEO & AI search optimization](https://mcanixsolutions.com/services/geo-ai-seo): Get your trade business cited by ChatGPT, Perplexity, and Google AI Overviews. GEO built on real structure and sources - not schema that Google retired.
- [Custom software & CRM](https://mcanixsolutions.com/services/custom-software): Estimating tools, CRMs, and job tracking for trade businesses that outgrew templates.
- [All services](https://mcanixsolutions.com/services)

## Texas city pages

- [Contractor marketing in Dallas](https://mcanixsolutions.com/texas/dallas)
- [Contractor marketing in Fort Worth](https://mcanixsolutions.com/texas/fort-worth)
- [Contractor marketing in Houston](https://mcanixsolutions.com/texas/houston)
- [Contractor marketing in Austin](https://mcanixsolutions.com/texas/austin)
- [Contractor marketing in San Antonio](https://mcanixsolutions.com/texas/san-antonio)
- [Contractor marketing in Arlington](https://mcanixsolutions.com/texas/arlington)
- [Contractor marketing in Plano](https://mcanixsolutions.com/texas/plano)
- [Contractor marketing in Frisco](https://mcanixsolutions.com/texas/frisco)
- [HVAC marketing in Austin](https://mcanixsolutions.com/texas/austin/hvac-marketing)

## Demo sites (fictional demonstration businesses)

Each of these is a fictional demonstration business built by MCANIX to show our work — not a real company. Measured Lighthouse scores and dates are published at https://mcanixsolutions.com/work.

- [Trueline Plumbing](https://trueline-plumbing.vercel.app) — plumbing demo
- [Cardinal Motor Works](https://cardinal-motor-works.vercel.app) — auto repair demo
- [Solstice Heating & Air](https://solstice-hvac.vercel.app) — HVAC demo
- [Meridian Electric Co.](https://meridian-electric-co.vercel.app) — electrical demo

## What we won't sell you (Google's own record)

- FAQ rich results ended May 7, 2026: https://developers.google.com/search/updates
- How-to rich results were removed in 2023: https://developers.google.com/search/blog/2023/08/howto-faq-changes
- Self-serving star-rating markup is ineligible for star features: https://developers.google.com/search/docs/appearance/structured-data/review-snippet
- There is no special markup for AI features: https://developers.google.com/search/docs/appearance/ai-features
- Full statement: https://mcanixsolutions.com/what-we-wont-sell-you

## Playbooks (blog)

- [Why Most Roofers Waste Money on Google Ads (And How to Fix It)](https://mcanixsolutions.com/blog/roofing-google-ads-mistakes)
- [Local SEO for Home Service Companies: The 2026 Playbook](https://mcanixsolutions.com/blog/local-seo-home-services-2026)
- [What Is GEO? Generative Engine Optimization, Explained](https://mcanixsolutions.com/blog/geo-ai-search-trades)
- [How to Get Your Business Cited in Google AI Overviews](https://mcanixsolutions.com/blog/google-ai-overviews-trades)
- [How to Fire Your Marketing Agency (And What to Look for Next)](https://mcanixsolutions.com/blog/fire-marketing-agency-what-to-look-for)
- [The Real Cost of Marketing for Roofing, HVAC, and Plumbing Companies in 2026](https://mcanixsolutions.com/blog/marketing-cost-roofing-hvac-plumbing-2026)
- [5 Things Your HVAC Website Needs to Book More Service Calls](https://mcanixsolutions.com/blog/hvac-website-design-book-more-calls)
- [How to Get More Google Reviews for Your Trade Business (Without Being Annoying)](https://mcanixsolutions.com/blog/get-more-google-reviews-trade-business)
- [Why Your Plumbing Company Needs More Than Just a Facebook Page in 2026](https://mcanixsolutions.com/blog/plumbing-marketing-beyond-facebook-2026)
- [The Contractor's AI Visibility Playbook: Step by Step](https://mcanixsolutions.com/blog/ai-search-visibility-trade-businesses)
- [Auto Repair Shop Marketing: How to Compete With the Dealerships](https://mcanixsolutions.com/blog/auto-repair-shop-marketing-compete-dealerships)
- [Why Your Auto Shop's Google Reviews Matter More Than Your Yelp Page](https://mcanixsolutions.com/blog/auto-shop-google-reviews-vs-yelp)
- [Storm Season Marketing for Texas Roofers: Be Ready Before the Hail Hits](https://mcanixsolutions.com/blog/storm-season-marketing-texas-roofers)
- [Electrician Marketing: How to Get Found for the Jobs You Actually Want](https://mcanixsolutions.com/blog/electrician-marketing-better-jobs)
- [Remodeler Marketing: How to Attract Dream Projects (Not Tire-Kickers)](https://mcanixsolutions.com/blog/remodeler-marketing-attract-dream-projects)
- [The Texas Trade Business Guide to Google Local Service Ads](https://mcanixsolutions.com/blog/texas-google-local-service-ads-guide)
- [Your Website Is Costing You Jobs: 7 Fixes Under $1,000](https://mcanixsolutions.com/blog/website-costing-you-jobs-cheap-fixes)
- [Homeowners Now Ask AI Before They Call a Contractor](https://mcanixsolutions.com/blog/ai-changing-how-homeowners-find-contractors)
- [Landscaping and Lawn Care Marketing: Standing Out in a Crowded Market](https://mcanixsolutions.com/blog/landscaping-lawn-care-marketing)
- [What a Marketing Agency Should Actually Show You Every Month](https://mcanixsolutions.com/blog/what-marketing-agency-should-report-monthly)
- [Manufacturing marketing strategies that turn specs into RFQs](https://mcanixsolutions.com/blog/manufacturing-marketing-strategies)
- [HVAC marketing strategies mapped to the Texas demand curve](https://mcanixsolutions.com/blog/hvac-marketing-strategies)
- [How to get more plumbing leads without renting them](https://mcanixsolutions.com/blog/how-to-get-more-plumbing-leads)
- [How to get more roofing leads (and stop buying shared ones)](https://mcanixsolutions.com/blog/how-to-get-more-roofing-leads)

## Comparisons (measured, dated)

- [Hook Agency alternatives, with the numbers on the table](https://mcanixsolutions.com/compare/hook-agency-alternatives)
- [RYNO and Blue Corona: reviews, the merger, and your alternatives](https://mcanixsolutions.com/compare/ryno-blue-corona-alternatives)
- [Thrive Agency reviews and alternatives for trade businesses](https://mcanixsolutions.com/compare/thrive-agency-alternatives)
- [Scorpion alternatives for home service companies](https://mcanixsolutions.com/compare/scorpion-alternatives)
- [Contractor Webmasters (and sister brands): alternatives compared](https://mcanixsolutions.com/compare/webmasters-alternatives)

## Contact

- Email: hello@mcanixsolutions.com
- Phone: (979) 220-4203
- https://mcanixsolutions.com/contact