The Resource Hub

Marketing playbooks for trade owners

Marketing playbooks for roofing, HVAC, plumbing, electrical, remodeling, landscaping, manufacturing, and auto repair owners. Written by Owen Nixon at MCANIX in Texas — every post sourced, dated, and signed.

PPCJan 2026·6 min read

Why Most Roofers Waste Money on Google Ads (And How to Fix It)

Most roofing Google Ads budgets leak: wrong match types, no call tracking, LSA confusion. What to fix first, with the measured numbers.

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SEOFeb 2026·8 min read

Local SEO for Home Service Companies: The 2026 Playbook

The 2026 local SEO playbook for home service companies: GBP, reviews, city pages that aren't doorways, and what AI search changed.

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GEOFeb 2026·7 min read

What Is GEO? Generative Engine Optimization, Explained

Generative engine optimization, explained without jargon: what AI engines cite, what they ignore, and what a trade business should do this quarter.

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GEOMar 2026·6 min read

How to Get Your Business Cited in Google AI Overviews

How contractors get cited in Google AI Overviews: extractable answers, real sources, visible dates - and no retired schema tricks.

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StrategyMar 2026·7 min read

How to Fire Your Marketing Agency (And What to Look for Next)

When to fire your marketing agency, how to leave without losing your site, and what to demand from the next one. Direct, checklist included.

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StrategyApr 2026·8 min read

The Real Cost of Marketing for Roofing, HVAC, and Plumbing Companies in 2026

What marketing actually costs a roofing, HVAC, or plumbing company in 2026 - with published competitor pricing as the evidence.

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IndustryApr 2026·6 min read

5 Things Your HVAC Website Needs to Book More Service Calls

Five things an HVAC website needs to book more service calls: speed, click-to-call, proof, service pages, and a form under five fields.

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SEOMay 2026·7 min read

How to Get More Google Reviews for Your Trade Business (Without Being Annoying)

How trade businesses get more Google reviews without being pushy - the ask, the timing, the follow-up, and what Google actually allows.

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StrategyMay 2026·7 min read

Why Your Plumbing Company Needs More Than Just a Facebook Page in 2026

A Facebook page is not a marketing system. What plumbing companies need in 2026: search, reviews, a fast site, and AI visibility.

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GEOMay 2026·9 min read

The Contractor's AI Visibility Playbook: Step by Step

Step-by-step AI visibility for contractors: what ChatGPT and Perplexity cite, how to structure answers, and how to measure it monthly.

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IndustryMay 2026·7 min read

Auto Repair Shop Marketing: How to Compete With the Dealerships

How independent auto repair shops out-market dealerships: reviews, local SEO, transparent pricing pages, and the trust gap that wins.

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IndustryMay 2026·6 min read

Why Your Auto Shop's Google Reviews Matter More Than Your Yelp Page

Why your auto shop's Google reviews matter more than Yelp: where Texans actually look, and how to build the review base that shows up.

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IndustryMay 2026·8 min read

Storm Season Marketing for Texas Roofers: Be Ready Before the Hail Hits

Texas logged 1,588 hail events in 2024 - most in the nation. How roofers get ready before the hail: pages, ads, and TDI-compliant messaging.

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IndustryJun 2026·7 min read

Electrician Marketing: How to Get Found for the Jobs You Actually Want

Electrician marketing that filters for the work you want: panel upgrades and rewires, not outlet swaps. Positioning, SEO, and proof.

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IndustryJun 2026·7 min read

Remodeler Marketing: How to Attract Dream Projects (Not Tire-Kickers)

Remodeler marketing that attracts $50K+ projects: portfolio structure, project-value SEO, and the qualifying questions that filter tire-kickers.

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PPCJun 2026·8 min read

The Texas Trade Business Guide to Google Local Service Ads

Google Local Service Ads for Texas trades: how pricing works, when LSA beats standard ads, and the setup mistakes that waste budget.

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StrategyJun 2026·7 min read

Your Website Is Costing You Jobs: 7 Fixes Under $1,000

Seven website fixes under $1,000 that stop losing you jobs: speed, mobile, click-to-call, proof, and forms that people actually finish.

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GEOJun 2026·8 min read

Homeowners Now Ask AI Before They Call a Contractor

Homeowners now ask ChatGPT and Google AI before calling a contractor. What that changes for your business, with the measured evidence.

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IndustryJun 2026·7 min read

Landscaping and Lawn Care Marketing: Standing Out in a Crowded Market

Landscaping and lawn care marketing that stands out: seasonal SEO timed to the spring peak, route-density targeting, and review systems.

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StrategyJun 2026·7 min read

What a Marketing Agency Should Actually Show You Every Month

The monthly report your marketing agency owes you: booked jobs, cost per lead, rankings with dates - not impressions and activity charts.

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IndustryAug 2026·8 min read

Manufacturing marketing strategies that turn specs into RFQs

Manufacturing marketing strategies for job shops and OEM suppliers: spec-page SEO, RFQ funnels, and the numbers Texas shops should expect.

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IndustryAug 2026·9 min read

HVAC marketing strategies mapped to the Texas demand curve

HVAC marketing strategies mapped to the demand curve: what to run in July, what to build in the shoulder season, and what the search data shows.

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IndustryAug 2026·8 min read

How to get more plumbing leads without renting them

How to get more plumbing leads without renting them from aggregators: local SEO, GBP, reviews, and freeze-event readiness - with the sourced numbers.

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IndustryAug 2026·8 min read

How to get more roofing leads (and stop buying shared ones)

How to get more roofing leads in Texas: storm-season readiness, TDI-compliant messaging, and owning your pipeline instead of buying shared leads.

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Marketing playbooks for trade owners

Latest posts

Why Most Roofers Waste Money on Google Ads (And How to Fix It)

Local SEO for Home Service Companies: The 2026 Playbook

What Is GEO? Generative Engine Optimization, Explained

How to Get Your Business Cited in Google AI Overviews

How to Fire Your Marketing Agency (And What to Look for Next)

The Real Cost of Marketing for Roofing, HVAC, and Plumbing Companies in 2026

5 Things Your HVAC Website Needs to Book More Service Calls

How to Get More Google Reviews for Your Trade Business (Without Being Annoying)

Why Your Plumbing Company Needs More Than Just a Facebook Page in 2026

The Contractor's AI Visibility Playbook: Step by Step

Auto Repair Shop Marketing: How to Compete With the Dealerships

Why Your Auto Shop's Google Reviews Matter More Than Your Yelp Page

Storm Season Marketing for Texas Roofers: Be Ready Before the Hail Hits

Electrician Marketing: How to Get Found for the Jobs You Actually Want

Remodeler Marketing: How to Attract Dream Projects (Not Tire-Kickers)

The Texas Trade Business Guide to Google Local Service Ads

Your Website Is Costing You Jobs: 7 Fixes Under $1,000

Homeowners Now Ask AI Before They Call a Contractor

Landscaping and Lawn Care Marketing: Standing Out in a Crowded Market

What a Marketing Agency Should Actually Show You Every Month

Manufacturing marketing strategies that turn specs into RFQs

HVAC marketing strategies mapped to the Texas demand curve

How to get more plumbing leads without renting them

How to get more roofing leads (and stop buying shared ones)