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MCANIX
Marketing Systems

Every service a home services marketing agency should actually run

MCANIX is a home services marketing agency in Texas. We run SEO, websites, Google Ads, GEO and AI search, reputation, social, automation, and custom software for trade businesses — as one system, not one-off projects. Every service below says what it is for, what it costs you to skip, and how we measure it.

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Our Services

Eight ways to grow. One system that ties them together. Pick the pieces you need — or let us build the whole thing.

Get Found on Google

Search Domination (SEO)

Customers find you first when they search.

  • Local SEO & Google Business Profile
  • Technical SEO & site architecture
  • Content strategy & blog
  • City-specific landing pages
  • GEO (AI search optimization)

Ads That Bring You Jobs

Paid Lead Engines (PPC / LSA)

Your phone rings with ready-to-book work.

  • Google Search & Performance Max
  • Google Local Service Ads
  • Meta Ads (Facebook + Instagram)
  • Retargeting & remarketing
  • YouTube pre-roll

Websites That Make Your Phone Ring

Website Systems

A fast site that turns visitors into calls.

  • Conversion-optimized website builds
  • Campaign landing pages
  • Core Web Vitals optimization
  • Mobile-first responsive design
  • ServiceTitan / Housecall Pro integration

More 5-Star Reviews

Reputation & Reviews

Reviews come in on autopilot.

  • Automated review generation
  • Google Business Profile optimization
  • Review response management
  • Reputation monitoring & alerts

Show Off Your Work

Social & Content

The whole town sees what you build.

  • Job site photography & video
  • Social media management
  • Before/after project showcases
  • Blog content & thought leadership

Follow-Ups That Run Themselves

Marketing Automation

No lead ever slips through the cracks.

  • CRM setup & optimization
  • Email follow-up sequences
  • Lead nurture workflows
  • Missed call text-back
  • Automated review requests

Tools Built for Your Business

Custom Software

Software made to fit exactly how you work.

  • Estimating & quoting platforms
  • Job & crew management
  • Customer portals
  • Field service mobile apps
  • CRM integrations & data plumbing
Explore Tools Built for Your Business →

Get Recommended by AI

GEO & AI SEO

AI tools point customers straight to you.

  • AI search engine citation building
  • Schema markup & structured data
  • Content structuring for AI extraction
  • Google AI Overview optimization
  • Monthly AI visibility monitoring
Explore Get Recommended by AI →

We Serve the Industries That Build With Their Hands

From the resource hub

Planning your marketing spend

Strategy·8 min read

The Real Cost of Marketing for Roofing, HVAC, and Plumbing Companies in 2026

What marketing actually costs a roofing, HVAC, or plumbing company in 2026 - with published competitor pricing as the evidence.

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Strategy·7 min read

How to Fire Your Marketing Agency (And What to Look for Next)

When to fire your marketing agency, how to leave without losing your site, and what to demand from the next one. Direct, checklist included.

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SEO·8 min read

Local SEO for Home Service Companies: The 2026 Playbook

The 2026 local SEO playbook for home service companies: GBP, reviews, city pages that aren't doorways, and what AI search changed.

Read article

Everything else MCANIX runs

Marketing playbooks

Not sure what you need? Let's figure it out together.

A 30-minute call. No pitch. We'll tell you straight what we'd fix first.

Book a Free Growth Audit